For our concept, we created branded content that fits a variety of different marketing platforms. Particularly to suit our demographic, we used 3 different ways of reaching them through socials: TikTok, YouTube & Public Advertising through Stills. These were put together using archived footage and recorded footage from the artists we felt it was necessary to include such as David Bowie and The Beatles, and linked these into our creators – Javon, Isarae and Vanessa. We placed a major emphasis on their standing on social media and put down all their handles across the stills, as well as ranging between the Old Vinyl Factory, the EMI Legacy and what future talent is developing at the site today.
Our branded content followed the collaboration of The Old Vinyl Factory and what our subjects had the most expertise in. Our school nurtures a lot of the talent in today’s industry and it was important to us that we capture their story. Our branded content shows the transformation of the Old Vinyl Factory – the History Made here and the History currently being Written here.
Reebok 